The website is dedicated to provide authentic information and important historic documentary reports to the readers. The website focuses on the historical background of Swat in particular and Khyber Pakhtunkhwa in general.
The website is owned by Jalal Uddin Yusufzai. He is research scholar and regularly writes in English and urdu. Amjad Ali Sahab, founder of ‘Lafzuna.com’ was the motivational force behind this website. He provides guidance and expert opinion. Attaullah (Khan Baba) has designed the website and provides technical support.